'Boys who grow too fast become stupid and lazy'

I am rarely ever sucked into the world of advertising. I have always baged out people who get sucked into the niceities of advertising.

Until yesterday that is.
Because yesterday was the day I brought a box of cheerios, just to get a new copy of the Roald Dahl classic 'Georgie's Marvellous Medicine.'

I now also know, that even though cheerios are suposed to be a 'family favourite cereal' I really don't like them.